Every few years the Industry will be introduced to new brands. As of recent, one of the newbies, Dutch based company Adapt Brand has been proving to the Industry that they are here to stay. In my opinion, Owners Olga Bouwhuis and Pieter Wijnant stay consistent with presenting not only a marketable product but a professional brand. So I reached out to Adapt hoping they would be interested in doing a Micro Docu/Edit displaying their unique hand crafted boot and great selection of talent that represent their brand. The video below is what I like to refer to as “follow through.” Not many companies in our industry have it, respect it, or even know what it is. Although Adapt has only been a few years in as a running and productive company, they are steadily building a core following by some of the best Bladers in the world. Strategically using their unique innovations as the catalyst for what’s to come, Adapt shows no signs of slowing down. I also think it’s pretty dope that they have Be-Mag Branded versions of their Blades. Well done, Adapt. The Industry is looking forward to seeing your continual growth for years to come.